MUSIK I LEJET FESTIVAL
Architect & experience designer
Location: Tisvildeleje, Denmark
Date: January - July 2022
Position: In-house Architect & Experience Designer at Good Boys Agency
Clients: Brand activations for Tuborg, Mini Cooper, Red Bull & Musik I Lejet.
Musik i Lejet is a summer festival in North Sealand, Denmark. With its unique location by the northern sea, this festival -which started as a cozy local party-  brings nowadays 12k people every day and it gets sold out in less than an hour!
I highlight the sense of community among those who participate as volunteers and workers at MiL, and the artisan character of its style and atmosphere.

1. Red Bull's Brand Activation and Outdoors area 
Design Process
2. TUBORG
Installations: The Green Garden and Ø-Bar
Design Process:
3. MINI Cooper's Beach terrasse

Special thanks to Musik i Lejet's Bygestyrer crew, stage crew, and production team.❤️
& Team captains: Lourdes Zorrilla at Tuborg Den Grønne Have, Ignacio Valdez x Red bull, Chiara Garbelotto x Mini 

Artists Collaborations
 
Emilie Klint's art walls at Mini Strandterrasse, Philipa Seagrave and Paula Gonzalez's folded piece at Red Bull.
Photo credit
Mantas Hesthaven, Nicolai Hegelund, Frederik Heller, Hjalte Greversen, Emilie Klint, Philippe Jense, Philipa Seagrave.
Sketches, drawings, and renders: by me, Gabriela Eunice
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